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I found someone speaking about this topic on TikTok and it is very debatable. A brand owner was expressing her disappointment about an influencer who sold products she sent her.

Influencers get paid for promotions and sometimes accept freebies from brands. My answers to this debate rests solely on these two factors; paid promotions or product sponsorships.

As a brand owner, it is understandable that you feel some type of way when you see an influencer sending a product that you sent them, but it is business, and you cannot do business based on emotions.

Why do I say this?

If you paid the influencer and you do not want your product sold, then you can request a return for product or indicate that in the terms of your contract. Nonetheless, I do not think it is ethical to sell a product you were paid for promoting on your page. I would rather you give it away online or sell it offline.

As a brand owner, you need to realize that influencers are people too. Your products that may not be used more than twice such as clothing, and they may have so much and need to declutter. Your outfit may be part of the ones they are willing to let go, and you have to be okay with that as long as they have done the work you paid them for.

Usually, maybe creating these pieces at the time is not cost efficient for you and this might be the reason why you attach a lot of emotions to it, but it is advisable to let go.

… remember that influencers do not pay their bills with clothes…

For unpaid promotions, that involve exchange for content, remember that influencers do not pay their bills with clothes and if they must let your product go after creating the content you need, then do not bug them for it.

Selling your product does not take away the value from your business.

What are your thoughts? Tell me in the comments.

My declutter sales will be happening here. Can’t wait to see you there.

  • Abeg, I agree 💯

  • In my opinion, once a product is sent to a creator and they’ve delivered the content that was bargained for a product, whatever the creator does with the said product is not the brand’s business. The only business you have is getting your product advertised, and such has been done, like you stated, no need for the emotions.

  • Cassandra Collins January 25, 2023 at 3:40 pm

    As a brand owner and an influencer, I think there are other factors to look at. How soon after receiving the product was it sold etc? It looks bad on the brand if the item is put up for sale immediately because that can translate to it being of no value or low quality. I don’t think it’s unethical but I believe it can be managed professionally.

  • I totally agree with this, you can sell the product / products off but not just immediately after receiving it. An as long as you’ve fulfilled your role in creating awareness of the said product to your audience then you’re good to do whatever with the product.

  • First, i should visit your website more😻 came here for the giveaway rules but I went through and I love it!
    Not a content creator but I totally agree with you on this one.

    That outfit is on my wishlist, I was waiting for the perfect event. Saw it on your story and I’m like why not??🤭🥰 plus that color😻🤩

  • Adebisola Ogunbadejo January 29, 2023 at 4:22 am

    I’d loveeee to win the WTaylor Collection outfit because the brand is a personal favorite of mine as I’ve followed their page for some time now. Also, I’m starting out in my fashion creator journey and it’ll be a wonderful piece to add to my closet and to create content with, of course! All my faves have styled the piece from TheblvckVelvet, to TheStylishOpe and I’m eager to put my own spin on it.